A trendy spanish rickshaw
Friends in India and other rickshaw or tuktuk countries, here is what a trendy 3-wheeler looks like in Spain. You can see quite a lot of them, mostly around tourist attractions.
The logo, Desigual, is a Barcelona-based fashion house, very trendy, very hip.
The brand was founded in 1984 by Swiss national Thomas Meyer, founder and creative director that wanted to provide different clothes to people. Under the leadership of Manel Adell since 2002, the brand is driven by a global concern and maintains head offices in Barcelona. Desigual’s founding philosophy was based on positivism, tolerance, commitment, fun and un-levelling.
Desigual is a brand which has achieved sustained, sustainable, profitable growth in all sales channels throughout its history.
Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, counting clothes and accessories, built around one single concept, one common thread that makes the line whole resonate to the same philosophy. Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade are some of the leitmotifs that Desigual has brought to the fore.
The name Desigual means unequal, by the way.