Barcelona, a photo a day

Thursday’s Food for Thoughts, episode 4

I posted a couple of photos earlier about the Barcelona World Race, around the world non stop. There was a red boat in the lot, and here is it’s sponsor, La Vache qui rit, the Laughing Cow (famous french cheese). This is my contribution to Thursday’s Food for Thoughts. You’re next, please feel free to post any food related photo below, in 3 or 4 clicks. It’s very easy, try it!

Few facts about the Laughing Cow: The Laughing Cow is red and jovial, and is almost always depicted wearing earrings that look like the round boxes the cheese comes in. On April 16, 1921, Alexander Baxter trademarked his brand, called “La Vache qui rit,” in France. In the trademark, the cow is said to have a hilarious expression. Bel had made the original drawing himself, after seeing a traveling meat wagon during World War I called “La Wachkyrie,” a play on the word for Valkyrie. In the beginning she wasn’t laughing, she wasn’t red and she didn’t wear earrings. This patent was the very first branded cheese product registered in France. In 1924, Benjamin Rabier, a famous illustrator, edited the drawing into something more like the image that prevails today. The blue and white stripes around the box date from 1955. Since 1976 both earring-boxes have been shown with the top-side visible. Before that year consumers were shown a top and bottom side.

And also… Egyptian President Hosni Mubarak is often jokingly referred to as ‘La Vache qui Rit’ because of his supposed resemblance to the cheese’s logo.


9 responses

  1. That's a good food for thought which brings back so many memories !!!!
    La Vache qui Rit has been with me during all my childhood ! It's not the best of cheese but the logo pleases children !!!


    December 31, 2010 at 10:06 am

  2. Thanks to all of you! And Birdmann, would love to see Mubarak with those earrings, it might change the face of international politics


    December 30, 2010 at 9:29 pm

  3. Dank u wel, Jeanette!


    December 30, 2010 at 9:28 pm

  4. Sorry, not the best pic, but we had a lot of fun and great healthy food for Christmas dinner (Steak, green bean casserole, etc.)
    I remember the Laughing Cow from the time I lived in Holland (I'm Dutch). Wishing you both a happy New Year!


    December 30, 2010 at 9:19 pm

  5. Neat idea. Who would have thought of a laughing red cow for cheese?

    Happy New Year!

    Darryl and Ruth : )


    December 30, 2010 at 5:28 pm

  6. The red cow has much more to laugh at in Barcelona than in whole Denmark, where the poor guy not is special popular 😉

    Happy New Year!


    December 30, 2010 at 2:23 pm

  7. Hahaha I'll have take a closer look now at Mubarak. Love the cheese, but does Mubarak wear earrings?


    December 30, 2010 at 12:28 pm

  8. That is so funny. I can't believe they have a whole store of La Vache qui Rit items.
    I've eaten so many of those little triangles over the years.


    December 30, 2010 at 8:32 am

  9. Beautiful theme “Laughing Cow”…
    Greetings and Happy new year.


    December 30, 2010 at 7:08 am