I posted a couple of photos earlier about the Barcelona World Race, around the world non stop. There was a red boat in the lot, and here is it’s sponsor, La Vache qui rit, the Laughing Cow (famous french cheese). This is my contribution to Thursday’s Food for Thoughts. You’re next, please feel free to post any food related photo below, in 3 or 4 clicks. It’s very easy, try it!
Few facts about the Laughing Cow: The Laughing Cow is red and jovial, and is almost always depicted wearing earrings that look like the round boxes the cheese comes in. On April 16, 1921, Alexander Baxter trademarked his brand, called “La Vache qui rit,” in France. In the trademark, the cow is said to have a hilarious expression. Bel had made the original drawing himself, after seeing a traveling meat wagon during World War I called “La Wachkyrie,” a play on the word for Valkyrie. In the beginning she wasn’t laughing, she wasn’t red and she didn’t wear earrings. This patent was the very first branded cheese product registered in France. In 1924, Benjamin Rabier, a famous illustrator, edited the drawing into something more like the image that prevails today. The blue and white stripes around the box date from 1955. Since 1976 both earring-boxes have been shown with the top-side visible. Before that year consumers were shown a top and bottom side.
And also… Egyptian President Hosni Mubarak is often jokingly referred to as ‘La Vache qui Rit’ because of his supposed resemblance to the cheese’s logo.