El salvador de la platja, the saviour of the beach! He will get us smoke free beaches.
During the warm season you can see people from the municipality giving out free ashtrays on the beaches, in the shape of an icecream cone, green plastic thingies with a lid. Quite convenient, as nobody really likes cigarette ends in the sand.
And the posters for this campaign are really well done! The guy on the picture says, in Catalan something like: they are a plague, but I will eliminate them! More ore less, as my catalan is not very good.